App Store Optimization Manager

Job Details


3-7 years


Computer Games

Salary Offered

₹5-10.5 LPA


Any Graduation Degree



Notice Period







31 Oct 2020


Must Have

  • App Store Optimization
  • Marketing Optimization
  • Search Engine Optimization

Position Description

  • Own Games2win’s App Store presence, optimization, and localization strategy globally in over 50+ countries and 25 languages.
  • Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
  • Developing App Store Optimization (ASO) strategies to ensure that all relevant games appear at the top of the search results in all applicable App stores.
  • Optimizing conversion rates for app store pages by utilizing various content and visual tools.
  • Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
  • Daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
  • Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies, tools & service providers.
  • Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
  • Conduct competitive analysis and research, staying up to date on the competitive landscape.

Who could you be? Background and Experience:

  • 3+ years of ASO experience at a mobile-first company.
  • Experience working on a multilingual apps/games.
  • Excellent understanding of all things ASO and willingness to go beyond.
  • Comfortable using ASO platforms like Apptweak and Mobile Action.
  • A passion for all-things ASO and Marketing Optimization, including changes to Storefronts, OS versions, algorithm changes, creative testing, and more.
  • Must have strong analytical and communication skills.
  • Experience working with international/localization teams.
  • Solid SEO experience is a plus point

Games2win India Pvt Ltd

Full Time (Regular Employee)

Posted on 03 Aug 2020


Managed by Games2win India Pvt Ltd

Hiring Process

Number of Interviews:  1

Number of HR Interactions:  1

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