App Store Optimization Manager
Any Graduation Degree
31 Oct 2020
- App Store Optimization
- Marketing Optimization
- Search Engine Optimization
- Own Games2win’s App Store presence, optimization, and localization strategy globally in over 50+ countries and 25 languages.
- Drive organic acquisition on the App Store and Google Play, leveraging every channel available to defend/optimize top ranks in stores, rank for more keywords and improve conversion in the stores.
- Developing App Store Optimization (ASO) strategies to ensure that all relevant games appear at the top of the search results in all applicable App stores.
- Optimizing conversion rates for app store pages by utilizing various content and visual tools.
- Conduct ASO experiments using rigorous approaches and measurement methods (A/B tests, statistical methods) and prove their effectiveness.
- Daily monitoring and reporting on ranks across top keywords, reviews, and sentiments across stores.
- Identify, acquire and roll out ASO tools and services throughout the company, manage the relationship with ASO agencies, tools & service providers.
- Stay updated on industry trends and contemporary practices in SEO/ASO, and Google/Apple algorithm updates.
- Conduct competitive analysis and research, staying up to date on the competitive landscape.
Who could you be? Background and Experience:
- 3+ years of ASO experience at a mobile-first company.
- Experience working on a multilingual apps/games.
- Excellent understanding of all things ASO and willingness to go beyond.
- Comfortable using ASO platforms like Apptweak and Mobile Action.
- A passion for all-things ASO and Marketing Optimization, including changes to Storefronts, OS versions, algorithm changes, creative testing, and more.
- Must have strong analytical and communication skills.
- Experience working with international/localization teams.
- Solid SEO experience is a plus point