Position Description

Toppr is looking for an Assistant Manager (Marketing) who will drive regional marketing activities in the specified city. The candidate will work closely with the city level sales team and the central marketing team to drive high quality user acquisition across the specified cities. The ideal candidate should be well versed with negotiation, operations and should have good leadership skills. The candidate should have experience in managing teams and in data driven marketing.

Position Responsibility

• The goal will be to manage city level marketing activities like BTL events, local partnerships, corporate alliances and sponsorship opportunities in the specified cities
• The marketing activities will be conducted across the following channels – schools, apartments, corporates, popular catchment areas (mall, amusement parks).
• Maintain Toppr’s brand identity through a sustainable community of students, parents, teachers and schools
• Generate a steady flow of leads along with team according to requirement
• Manage cost, utilisation and efficiency of leads
• Understand the business needs of the company to plan and execute scalable marketing activities in the specified city
• Work closely across functions like sales, product and finance to drive the marketing objectives of the company Negotiate with partners, vendors and other external agencies to drive the marketing ROI
• Analyze and report the impact of various marketing activities and feed those data insights into subsequent campaigns to improve ROI
• Own the city level growth, promotions and marketing across channels