The marketing executive will be in charge of developing and executing a paid media plan across digital channels such as Facebook and Google to facilitate growth by bringing in and converting leads at the most optimum costs and scale.
If you’re a marketeer who understands how to plan and execute campaigns across digital platforms while ensuring marketing ROI metrics are met, do apply. Being passionate about wildlife, travel or photography is an added bonus, but not a must.
Devise, develop and implement the company’s marketing strategies across paid and earned digital media for all business-verticals of Toehold, viz. Photo Travel, Academy, Camera Rent, Vacations and Outdoors.
Coordinate and collaborate effectively with the sales and calling teams to ensure that leads are being catered to, and improve lead quality
Analyze campaigns, spends and performance regularly and optimise campaigns based on learning.
Own the paid-media funnel, experiment with forms, funnel structures and touch points across the funnel in which we speak to consumers
Own the marketing budget and ensure the leads, conversion and marketing ROI metrics are met within the stipulated budget.
Develop effective marketing-strategies to ensure repeat consumers.