Position Description

• Optimizing sites for search engines through Online, Offline and Social Media Optimization processes
• Interact with clients and prepare requirement specification document
• Develop an online marketing strategy for the client
• Prepare proposals based on the marketing strategy and achievable results
• Develop internal work plan for the junior team members
• Monitor, Guide and Lead the junior team members
• Train junior team members on SEO, social, PPC and content marketing tools
• Develop relationships with websites to obtain quality links.
• Develop and maintain social media profiles on platforms like Twitter, Facebook & LinkedIn.
• Send out quality messages on these channels.
• Drive traffic to websites using a variety of methods.
• Ensure content appears high on search rankings.
• Develop density of desired keyword on page
• Research popularity of sites linking to page.
• Develop pay-per-click advertising campaigns on platforms like Google Adwords, Adrolls, Facebook etc.Create Internet ads.
• Create and manage Mobile App Ad Campaign
• Establish an effective presence on social media sites.
• Monitor a company’s online reputation.
• Develop easy-to-use, clear, concise, comprehensible content.
• Approve or delete comments on blogs or articles.
• Highlight and encourage positive comments.
• Strengthen relationships with power brokers.
• Manage and deliver email lists.
• Craft email campaigns and deliver emails.
• Integrate other online presences including social media outlets with email campaigns.
• Strategize and manage bulk sms campaigns by collecting relevant contact data of targeted areas
• Follow up on responses.
• Solicit customer feedback and optimize campaigns accordingly.
• Prepare weekly and monthly professional work reports for clients