Position Description

• Excellent overall writing skills in a number of different styles/tones
• Experience in drafting content for various formats such as blogs, emailers, etc
• Impeccable spelling and grammar
• Creative thinking - to be able to contribute to the ideation process
• Great research and organisational skills
• Familiarity with keyword placement and other SEO best practices
• Excellent communication skills - both written and oral
• Strong attention to detail
• Must be comfortable writing for B2B segment
• Should be able to thrive in a fast-paced environment and can juggle multiple projects at a time
• Very meticulous
• Ability to adapt and work well with people and teams
• Up to date with trends, social media etc
• Overall friendly attitude, knows how to work hard and party hard

Position Responsibility

• Create and draft content for Zeta’s content properties such as blogs, websites, e-books, social media etc
• Ideate and draft content for sales collaterals such as brochures, leaflets, handouts, etc
• Contribute towards developing and executing the monthly content calendar
• Maintain and update website content regularly
• Support PR team in drafting articles for publishing in the media, drafting press releases, press announcements, etc
• Draft scripts to develop product demo videos
• Follow and implement best practices for content optimization such as using relevant keywords, etc
• Draft copy for user communication, engagement and education
• Work and collaborate with the relevant people across departments to source information
• Work on content management systems such as Hubpot
• Work with the relevant teams to plan content marketing ideas to promote content to relevant TG