Position Description

As Manager, Digital Marketing, you will be working with The Better India’s brand partnerships teams to:

• Interpret briefs from partners to create campaign plans based on their positioning, target audience, campaign objective and resources available (duration of the campaign, budgets, other supports available etc.)
• Plan campaigns, set up success metrics, and execute them across channels.
• Drive ideation across all relevant teams – Content, Brand and Partnerships
• Create a complete marketing solution for the brand including rollout budget, audience, visual look-books, campaign structure and objectives like views, click throughs, page views, reach etc. 
• Publish content across all TBI channels. 
• Constantly monitor and optimize ROIs on budgets allocated. 
• Create Reports on campaign performance. 
• Know the customer engagement metric for increasing levels of engagements with the existing community 
• Knowledge of handling CPC and similar models is preferrable. 

Position Responsibility

Our ideal colleague will be

• a digital marketing professional with 4 to 5 years’ hands on experience in managing paid campaigns, especially on Facebook, Instagram, and Youtube
• rockstar on Facebook Ads manager, Google Ads, Youtube and Twitter Ads.
• a Data wizard, who can crunch and analyze data to optimize campaigns for ROI on given budgets
• Internet and social media savvy, aware of the latest digital trends
• proactive and ready to take initiative and run with new ideas
• a creative individual, with the ability to lead the campaign ideation process.
• an exceptional communicator with superlative written and oral communications skills, creativity, and attention to detail
• adept at leveraging cross functional teams to create clutter-breaking content and campaigns across diverse formats
• a problem-solver, with an ability to handle multiple projects, prioritize and meet deadlines