Strong understanding of SEO and Social media platforms
Experience with website analytics tools (e.g, Google Analytics, WebTrends, Google Play Dashboard, iOS app analytics, individual SM analytics, HubSpot)
Experience in working on organic content generation and dissemination.
Good analytical skills and data-driven thinking and Good communication skills
Creative thinking - to be able to contribute to the ideation process
Great research and organisational skills along with strong attention to detail.
Will help to have an understanding of digital advertising and lead generation
Set up social media/ digital assets for the business.
Ideate and execute monthly social media calendars with the content team.
Lead all SEO initiatives, which include content, link building and keyword strategy to achieve higher ranking on search engines for specific targeted keywords (with agency)
Plan and schedule content across its lifescycles, optimise performing content and provide keyword recommendations that enhance web content strategy.
Create performance document reports using, Google analytics, or other similar analytics tools.
Work with marketing communications, web operations, and creative services, to create and sustain holistic, impactful campaigns.
Plan and execute optimal content dissemination strategy across platforms - largely organic
Plan and execute digital marketing campaigns across channels - PPC, social media channels (linkedIn, youtube, facebook, twitter, instagram etc) display and text campaigns across platforms (This is a plus)
Plan, execute and monitor search campaigns for relevant keywords