Position Description

• Strong understanding of SEO and Social media platforms
• Experience with website analytics tools (e.g, Google Analytics, WebTrends, Google Play Dashboard, iOS app analytics, individual SM analytics, HubSpot)
• Experience in working on organic content generation and dissemination.
• Good analytical skills and data-driven thinking and Good communication skills
• Creative thinking - to be able to contribute to the ideation process 
• Great research and organisational skills along with strong attention to detail.
•  Will help to have an understanding of digital advertising and lead generation

Position Responsibility

• Set up social media/ digital assets for the business.
• Ideate and execute monthly social media calendars with the content team.
• Lead all SEO initiatives, which include content, link building and keyword strategy to achieve higher ranking on search engines for specific targeted keywords (with agency)
• Plan and schedule content across its lifescycles, optimise performing content and provide keyword recommendations that enhance web content strategy.
• Create performance document reports using, Google analytics, or other similar analytics tools.
• Work with marketing communications, web operations, and creative services, to create and sustain holistic, impactful campaigns.
• Plan and execute optimal content dissemination strategy across platforms - largely organic 
• Plan and execute digital marketing campaigns across channels - PPC, social media channels (linkedIn, youtube, facebook, twitter, instagram etc) display and text campaigns across platforms (This is a plus) 
• Plan, execute and monitor search campaigns for relevant keywords